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低碳经济背景下出版业电子商务发展——基于当当网与新华书店的对比分析 被引量:2

The Development of Ecommerce in China's Publishing Industry with Low-carbon Economy Exploration: Taking Dangdang and Xinhua for Example
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摘要 在电子商务这一领域中,网上书店的发展模式日趋成熟。为了研究电子商务在我国的低碳发展模式,通过对网上书店的领跑企业当当网和实体书店的龙头企业新华书店在信息流,资金流和物流碳排放的对比,分析电子商务与商业低碳化之间的关系,认为电子商务是商业低碳化的重要形式,对电商发展下的低碳经济做出初步研究,提出电子商务低碳发展的建议和展望。 In the field of electronic commerce,the development model of the online bookstore become gradually mature. In order to study the low-carbon development model in e-commerce in our country,we analyse information flow,capital flow and logistics flow on carbon emissions in the leading online bookstore Dangdang compared with entity bookstore Xinhua. With the qualitative research methods and data from CASMA database and the statistical Yearbook,we analyse the relationship between e-commerce and commercial in a field of the low-carbon,and find the relationship,thus verifying that e-commerce is an important form of low-carbon to explore the development prospects of low-carbon business model,to make a preliminary study of the low-carbon economy with the development of ecommerce. According to the conclusions,we put forward our proposals for the e-commerce in China's low-carbon development.
出处 《中国人口·资源与环境》 CSSCI 北大核心 2013年第S2期431-434,共4页 China Population,Resources and Environment
关键词 电子商务 对比 发展 低碳经济 ecommerce contrast development low-carbon economy
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