摘要
区域产业品牌的培育与形成是一个系统工程,而产品品牌培育、企业品牌资产形成是区域产业品牌形成的重要因素。通过对区域产业品牌培育与形成的内在机理研究,我们认为产品品牌的基础能力和成长能力以及企业品牌竞争力和溢价能力对促进区域产业品牌形成具有显著的影响,要促进区域产业品牌的形成需要延伸区域内品牌企业产业链,抢占市场制高点和更高的市场份额;要注重区域内产品质量管理,以品质赢得市场和企业声誉;要推动区域内企业自主创新,以产学研合作撬动产业大发展;要营造良好的区域产业品牌成长氛围,为区域产业品牌形成和壮大打好基础。
With the formation of regional industry brand is a system engineering,product brand,enterprise brand asset formation is an important factor of regional industry brand formation.Through our study to the inner mechanism of cultivation and formation of regional industry brand,we find that the brand foundation ability and growth ability and enterprise brand competitiveness and premium ability has a significant effect to promote regional industrial brand formation.To promote the formation of regional industry brand,we need to extend the regional brand enterprise industry chain,to seize the market key point and higher market share;to pay attention to the product quality management within the region,to win the market and corporate reputation in quality;to promote independent innovation enterprises in the region and advance industry by research cooperation;to brew good regional industry brand growth atmosphere.
出处
《江汉学术》
2013年第4期31-36,共6页
JIANGHAN ACADEMIC
基金
国家社科基金后期资助项目"城市商圈论"(10FJY002)
广西高等学校科学研究立项项目"科技投入
自主知识产权与广西工业发展新思路"(SK13LX525)
关键词
产品品牌培育
企业品牌资产
区域产业品牌
内在机理
product brand fostering
corporate brand assets
the formation of regional industry brand
internal mechanism
