摘要
河南省传统工艺美术文化资源极其丰富,是重要的旅游资源,在文化产业大发展的历史背景下,对其传统工艺美术资源旅游开发意义重大。用昂普(RMP)分析模式,在对河南省的传统工艺美术的资源评价、开发现状、旅游产品价格弹性分析、消费者偏好、市场竞争分析的基础上,对旅游产品开发的外部环境分析和开发创新设计,最后提出了河南省传统工艺美术发展的建议。
Cultural tourism is an important way to celebrate,preserve and promote a nation’s unique heritage,increase opportunities for artists,promote public arts participation and boost economic development.Henan is a province rich in cultural tourism resources especially in terms of its traditional arts and crafts culture.In the historical context of the big development of the cultural industry in China,the traditional arts and tourism resources development in Henan is of great significance.Based on the HAMP(RMP) analysis model,this paper first presents an analysis of the cultural resources development in Henan from such aspects as resource assessment,development status,price elasticity of tourism products,consumer preferences,market competitiveness,et cetera,then carries out both external environmental analysis and innovative design for the promotion of tourism products,and finally puts forward relevant proposals concerning the overall development of traditional arts and crafts resources in Henan Province.
出处
《南阳师范学院学报》
CAS
2013年第8期53-55,共3页
Journal of Nanyang Normal University
基金
2012年河南省科技厅软科学项目(122400440057)
关键词
河南省传统工艺美术
文化资源
旅游开发
RMP分析
Henan traditional arts and crafts
cultural resources
tourism development
RMP analysis
