摘要
从理论与实践相结合的视角出发,揭示了体育市场、体育产业及体育产业化的科学内涵;阐述了培育体育市场,促进体育产业化发展的途径和要求。
Combining theory with practice .the author reveals the scientific intension of the sports market,sports industries and sports industrialization. Furthermore, the ways and requirements of nurturing sports market and promoting the development of sports industrialization are discussed
出处
《上海体育学院学报》
CSSCI
北大核心
1995年第3期15-18,共4页
Journal of Shanghai University of Sport
关键词
体育市场
体育产业
体育产业化
发展
sports market,sports industries .sports industrialization,development
