摘要
网点作为商业银行为客户提供金融服务的主要渠道,其选址合理性关系到商业银经营效果和竞争力。本文对影响网点选址的因素进行归类,构建分析指标,引入灰色关联方法,对建设银行衡水分行市区16个网点进行选址分析。通过计算各网点的灰色关联度,为网点选址决策提供依据。本文为商业银行网点布局选址提供了新的思路和视角,定量和定性相结合的方法可以成为商业银行网点科学选址的实用工具。
As a commercial infrastructure,Bank branch provide financial services,its reasonable location affects the commercial banks operating efficiency and competitiveness.In this paper,all kinds of factors that affect the site network are classified,build analysis of indicators,and the use of expert scoring method obtained the weight of each factor and the weight of the various factors to determine the main study factors and then the introduction of Grey Branch of Construction Bank of Heng Shui city 16 outlets for location analysis,obtained by calculating the correlation of the network of gray,depending on the correlation to the final site selection decision.
出处
《浙江金融》
北大核心
2012年第1期50-53,共4页
Zhejiang Finance
关键词
商业银行
选址
灰色关联度
commercial banks
location
gray correlation
