摘要
近年来 ,市场上相继出现了彩电、空调等诸多产品的价格大战。价格战乃企业定价策略中的一种取向 ,它是我国走出短缺经济后出现的一个新的经济现象。因此 ,企业在使用此手段时 ,必须谨慎。本文对目前我国市场上广泛发生的价格竞争分门别类地给出一个理论上的解释 ,表明政府对企业的价格竞争应首先采取一种自由主义的政策 。
Recently,there appears intense price competition of many products in the market,such as color television,air conditioning.Price competition is an orientation of enterprise pricing strategy.It is new economic phenomenon which appears after our country coming out from shortage economy.This essay points that the enterprise should be careful when adopting strategy of falling price.Meanwhile,this essay gives a theoretical explain classifily comcerning to the price competition happening widely and recently in the market of our country and shows that the government should introduct a liberalistic policy towards the price competition and don't interfere excessively.
出处
《三明学院学报》
2002年第3期58-64,90,共8页
Journal of Sanming University
关键词
价格战
掠夺性定价
恶性竞争
买方市场
price competition
predatory pricing
vicious competition
buyer's market
作者简介
庄培章(1964-),男,福建惠安人,华侨大学国际经济系教授.
