摘要
当考虑消费者负面情绪影响后,禀赋效应的作用将会减少。通过对400位参与者进行两个实验的结论表明:只有在参与者具有正面情绪时禀赋效应才会产生作用,而在负面情绪下就会无效。因此消费者的情绪状态对禀赋效应有很重要的影响。
When the effect of consumers negative emotion is taken into consideration,the impact of endowment effect will reduce.The findings from two experiments on 400 participants indicate that the endowment effect occurs only when participants are in a positive mood rather than in a negative mood.Thus consumers emotion has important influence on endowment effect.
出处
《经济经纬》
CSSCI
北大核心
2009年第6期95-98,共4页
Economic Survey
关键词
禀赋效应
情绪
价值
愿意接受价格
愿意支付价格
endowment effect
emotion
value
willing-to-accept price
willing-to-pay price
