摘要
在体验经济时代,品牌定位应着力满足目标顾客的体验型需求。企业应转变观念,制定满足顾客体验的品牌定位战略,实施突出顾客体验的品牌定位策略,打造知名品牌。
In experiencing economy-based time,the orientation of brand should meet the needs of customers' experience.Enterprises should transform their ideas,and make strategic plan for brand orientation to meet the needs of customs experiences to make the brand famous.
出处
《安徽工业大学学报（社会科学版）》
2005年第5期33-34,共2页
Journal of Anhui University of Technology：Social Sciences
关键词
体验经济
品牌定位
定位理念
定位战略
定位策略
experiencing economy
brand orientation
orientation concept
orientation strategy
orientation tactics
作者简介
吴金林(1963-),男,安徽庐江人,闽江学院旅游系副教授.
