摘要
企业作为社会的基本单位,其营销行为是否遵循相应的道德准则制约着人际关系和社会和谐发展。从"三聚氰胺"事件中,看出我国企业遵守营销道德对促进和谐社会建设的重要性。企业应该澄清营销误区,夯实营销道德体系,处理好企业与消费者、股东及社会的关系,从而促进和谐社会发展。
Enterprises are the basic units of society.Whether their marketing philosophy and their practices follow the code of the ethic restricts the development of human relationship and the harmony of society.From the incident of "melamine",people can find out that it is of great significance for a enterprise to pursue the marketing ethic to improve the development of harmonious society.This paper holds that enterprises in China should handle well their relationship with its customers and the relationship between ...
出处
《湖北工业大学学报》
2008年第6期35-36,41,共3页
Journal of Hubei University of Technology
