摘要
随着体育日渐成为人们关注的焦点,使得体育新闻的受众群体日渐庞大,其巨大的"注意力经济"效力使得报纸、广播、电视、网络乃至移动媒体手机等争相加入体育新闻报道的阵营,虎视于体育新闻背后这块可观的蛋糕。多方的竞逐使得体育新闻报道雷同现象严重,缺乏新意,如何在激烈的体育新闻报道中突出重围,形成自己的优势是众多体育媒体或从事体育报道媒体应该思考并亟需解决的问题。本文就这一问题进行了思考,提出了相应策略——体育新闻报道策划,并对体育新闻报道策划的必要性、策划的意义及如何进行体育新闻报道策划进行了探讨和分析。
Sports is becoming the focus of attention,making sports news of the growing audience groups,its huge "Attention Economy" effect makes the newspaper,radio,television,Internet and mobile phones,and other media compete to join Sports News reported the camp,aiming in the sports news behind this impressive cake.The multi-compete,making Sports News reported similar phenomena seriously,the lack of new ideas on how intense the Sports News reported in the tight encirclement,and form their own advantage of the many s...
出处
《南京体育学院学报（社会科学版）》
2008年第2期66-69,共4页
Journal of Nanjing Institute of Physical Education
关键词
体育新闻
策划
sports news
planning
