摘要
市场经济的核心是竞争,竞争的载体是品牌。农产品营销关系到农业产业化及农民增收等国计民生问题,因此,我们要重视农产品的品牌建设,以提高农产品的国际竞争力和促进农业产业化发展。本文通过对山东平度市农产品品牌战略的分析,运用农产品品牌价值链模型描述农产品品牌竞争力的形成过程,并从案例中得出农产品品牌建设的启示及措施建议,即利用资源特色,按照标准生产,实施质量监督,建设农产品品牌。
In the market economy,competition is the core factor and brand is the cartier of competition. In china,agriculture is the pillar industry in national economy.The marketing of the agricultural prod- ucts is greatly related to the agricultural industrialization and the peasants income increase.Consequent- ly,the agricultural products brand building should be emphasized so as to raise the rural international competitive power and accelerate the agricultural industrialization process.Based on the case the bran...
出处
《华南农业大学学报（社会科学版）》
2006年第S1期257-263,共7页
Journal of South China Agricultural University(Social Science Edition)
关键词
品牌
品牌竞争力
价值链
农业产业化
brand
brand competitive power
value chain
agricultural integration
