摘要
企业要承担社会责任虽然已经得到社会较为普遍的承认,但是存在的一个误区是,有人认为,企业承担社会责任只是为树立企业形象而长期赢利的手段,这是一种单纯工具理性的价值取向。从形而上的角度来说,还应该赋予社会责任以"价值理性"的终极意义,这种理性上的价值转向,有重要的伦理内涵。同时,要实现这种理性的转向,需要引进互惠交换机制。
Although it has been widely acknowledged in society that enterprises should undertake social responsibility, yet there exists a mistaken viewpoint that some people assume that enterprises undertake social responsibility only as a means of establishing their image so as to gain long- term profits, which is a value orientation on the basis of simple rationale of ways and means of doing things. Judged from the angle of metaphysics, social responsibility should be endowed with the ultimate significance of 'value rationale' , the value orientation change of which possesses very important ethical implications. At the same time, in order to bring about the orientation change of this kind of rationale, it is a rewarding exploration to introduce the mutually beneficial exchange mechanism
出处
《上海师范大学学报（哲学社会科学版）》
2004年第3期10-14,共5页
Journal of Shanghai Normal University(Philosophy & Social Sciences Edition)
关键词
企业社会责任
工具理性
价值理性
企业形象
价值取向
互惠交换机制
social responsibility of enterprises, rationale of means or tools, value rationale, exchange for mutual benefits
