摘要
李克强总理在十二届全国人大三次会议上提出"大众创业,万众创新",强调以创业带动就业,以创新促进发展,由此掀起了全社会的创新创业浪潮.创新创业实践推动创新创业教育的发展.高校的创新创业教育也成为研究的热点,吉林省各类高校创新创业教育的研究和实践也迅速开展起来.本文在进行吉林省本科院校市场营销专业创新创业现状分析的基础上,总结吉林省高校本科阶段创新创业教育目和创新创业类课程开设情况存在的问题,并以吉林工程技术师范学院为例提出创新创业教育背景下市场营销专业课程体系改革对策.
Premier Li Keqiang proposed"mass entrepreneurship and innovation"at the third session of the 12th National People's Congress,emphasizing that entrepreneurship can drive employment and innovation can promote development,which set off a wave of innovation and entrepreneurship in the whole society.Innovation and entrepreneurship practice promotes the development of innovation and entrepreneurship education.The innovation and entrepreneurship education in colleges and universities has also become a research hotspot,and the research and practice of innovation and entrepreneurship education in various colleges and universities in Jilin Province have also been carried out rapidly.Based on the analysis of the current situation of innovation and entrepreneurship of marketing major in Jilin Province,this paper summarizes the existing problems of innovation and entrepreneurship education programs and innovation and entrepreneurship courses in Jilin Province,and puts forward the reform countermeasures of marketing major curriculum system under the background of innovation and entrepreneurship education with Jilin engineer as an example.
作者
白秀娜
BAI Xiuna(Jilin Engineering Normal University,Changchun,Jilin 130052)
出处
《科教导刊》
2019年第36期51-52,共2页
The Guide Of Science & Education
基金
吉林省教育科学规划课题:应用型本科院校市场营销专业创新创业教育探索与实践研究(编号:GH180622).
关键词
创新创业教育
市场营销专业
课程融合
entrepreneurship and innovation education
marketing specialty
course integration
