摘要
缅甸是中国重要的邻国,交往历史悠久,为深入了解缅甸民众对中国国家形象的认知状况,研究团队开展了面向缅甸非华裔民众的调查。调查发现,中国影视产品最受缅甸民众欢迎,中国文化次之。不少受访者关注中缅之间的经济合作,但是他们对中国国家形象的评价非常低,其中主要原因在于媒体对缅甸民众的影响,一定程度上表明缅甸媒体长期负面报道中国,已经严重影响了缅甸民众对中国全面、完整形象的认知与构建。
Myanmar is an important neighboring country of China with a long history of mutual exchanges.To understand Myanmar people’s China image,our research team has conducted a survey among non-Chinese citizens in Myanmar.The survey showed that Chinese films and television products are most popular among the local people,followed by the Chinese culture in general.Many interviewees also show great interest in the economic cooperation between China and Myanmar.However,their evaluation of China’s national image is rather low,the main reason for which is the local media’s influence on the people.This,to some degree,indicates that the long-term negative coverage of China by Myanmar media has severely impacted the people’s comprehensive and all-round perception of China.
作者
彭伟步
黄江勤
Peng Weibu;Huang Jiangqin
出处
《公共外交季刊》
2020年第4期7-14,117-118,共10页
Public Diplomacy Quarterly
基金
国家社科基金重大委托项目《后疫情期间海外华文媒体铸牢华侨华人中华民族共同体意识研究》(项目编号:20VMZ003)的阶段性成果
作者简介
彭伟步:暨南大学新闻与传播学院教授;黄江勤:暨南大学新闻与传播学院硕士研究生。
