摘要
福船作为中国古代最优秀的木质帆船类型之一,对推动华夏文明传播、海洋文化交融、巩固海防安全等有重要意义。随着时代发展,传统技艺建造的福船逐步被市场淘汰,福船文化传承与保护面临严峻挑战。本文在梳理我国文化创意产业现状、福船历史文化价值、保护和研发现状等基础上,认为发展文化创意产业可作为活态保护福船文化的重要方式,产品亟需进一步丰富和创新。结合中国航海博物馆实例,对福船文化创意产品的销售情况、调查问卷等作多维度分析,进一步明确了产品开发的潜在价值和产品定位,并从福船相关构造与技艺、习俗与信仰、人物与事件等三个角度探讨产品开发策略及路径,以期为产品开发利用提供可借鉴的研发思路和建议。
The Fuchuan played a crucial role in the integration of Chinese maritime culture and the consolidation of maritime security.However,the traditional methods of constructing this vessel,which was passed down from generation to generation,have come under threat as a result of market forces.The culture and creative industries offer innovative new methods for preserving the Fuchuan.Based on the case study of China Maritime Museum,this paper analyzes the current marketing situation of Fuchuan-related culture and creative products.It also assesses their potential for development according to the criteria of structure and technology,customs and beliefs,and people and events.
出处
《国家航海》
2023年第1期39-54,共16页
National Maritime Research
关键词
福船
文化创意产品
开发价值
产品定位
开发方向
Fuchuan
Culture and Creative Products
Development Value
Product Positioning
Development Direction
作者简介
李玲,上海中国航海博物馆馆员
