摘要
主要运用现代合同法、反不正当竞争法理论对体育赞助合同冲突的法律规制路径进行分析。通过剖析体育团体与赛事赞助商对赞助合同冲突的处理路径,并提出体育赞助合同冲突的事先规制路径,有助于促进体育事业的法治化。研究表明:不同体育赞助合同发生冲突的原因是体育赞助的利益多元性与赞助合同内容的排他性存在矛盾。根据受赞助方不同,体育赞助可分为个人赞助、团体赞助与赛事赞助3种方式。团体与赞助商签订的体育赞助合同,不能约束团体内运动员。团体赞助商因为运动员履行了冲突性个人赞助合同,只能主张团体承担违约责任。团体内部规章不得限制运动员享有对外签订个人赞助合同的缔约自由。运动员履行了冲突性个人赞助合同,应根据与团体签订的劳动合同或劳务合同承担民事责任。赛事赞助商与赛事组织者的赞助合同具有排他性,可分为绝对排他与相对排他2种类型。赛事赞助商既可以间接通过要求赛事组织者通过禁止入场、取消成绩等方式,制止运动员、团体履行冲突性体育赞助合同,也可以直接根据反不正当竞争法获得救济。团体与赛事组织者应尽快完善冲突性体育赞助合同的处理规则。
Mainly using the literature method and in combination with the theories of modern contract law and antiunfair competition law,this paper analyzes the legal regulation path of conflicts in sports sponsorship contracts,expanding a new research perspective.The paper aims to analyze the ways of dealing with the conflicts of sports sponsorship contracts between sports groups and event sponsors,and proposes the ways of pre-regulating conflicts of sports sponsorship contracts so as to promote the legalization of sports undertakings.This research shows that the conflicts between different sports sponsorship contracts is due to the conflict between the diverse interests of sports sponsorship and the exclusiveness of sponsorship contracts.According to the different sponsors,sports sponsorship can be divided into such three types as individual sponsorship,group sponsorship and event sponsorship.A sports sponsorship contract signed between a group and a sponsor shall not bind the athletes in the group.The group sponsor can only claim the responsibility for breach of contract because the athlete has fulfilled the conflict individual sponsorship contract.The internal rules of the group shall not restrict the athletes’freedom to conclude individual sponsorship contracts with external parties.Athletes who perform conflicting individual sponsorship contracts shall bear civil liability in accordance with the labor contract or labor contract signed with the group.The sponsorship contracts between event sponsors and event organizers are exclusive,which can be divided into absolute exclusion and relative exclusion.Event sponsors can indirectly stop athletes and teams from performing conflicting sports sponsorship contracts by requiring the organizers to ban entry and cancellation of results,or directly obtain relief directly under the Anti-Unfair Competition Law.Groups and event organizers should improve the rules for handling conflictbased sports sponsorship contracts as soon as possible.
作者
李建星
LI Jian-xing(East China Normal University,Shanghai 200333,China)
出处
《北京体育大学学报》
CSSCI
北大核心
2019年第11期117-125,共9页
Journal of Beijing Sport University
基金
2017年度教育部人文社会科学研究青年基金项目(项目编号:17YJC820021)
中国法学会2018年度部级法学研究课题(项目编号:CLS(2018)D66)
华东师范大学人文社会科学青年跨学科创新团队项目(项目编号:2018ECNU-QKT013).
关键词
体育赞助合同
社团罚
缔约自由
商业机会
隐性营销
清洁区域
合同相对性
sports sponsorship contract
club penalty
freedom of contract
business opportunity
ambush marketing
cleaning area
contract relativity
作者简介
李建星,副教授,民商法学博士,研究方向民商法。
