摘要
新文创数字艺术的一个重要特点是借助数字媒介,尤其是互联网独特的连接机制,关注文创活动中不同主体(如原创者、改编者和消费者)之间的"连接性"。数字艺术不仅仅只是将文化产品进行数字化转换或者网络化展示,而是希望透过新的数字媒介去进行一种新的社会交往仪式,从而拉近、消弭甚至有意混同艺术生产者与消费者之间的距离、角色区别和身份差异,最终直接命名了一种新的"文化生产和传播方式"。本文从瓦尔特·本雅明研究媒介的机械复制技术对于艺术作品影响的路径入手,深入研究了从机械复制向数字复制的媒介演进过程中,数字媒介艺术在物质性、时间性和空间性等方面发生的显著变化,包括其"嵌入"特征,对于网络时代人们进行新型社会交往形式的改变,并试图从中揭示数字复制艺术的特有创作方式和"连接性"特征。
An important feature of digital duplicate art in the age of new cultural and creative industries is that it uses digital media technology,especially the Internet’s unique connecting mechanism which focussing on the"connectivity"between different subjects(such as creators,adaptors,and consumers)in cultural and creative activities.Digital duplicated art is not just a digital transformation or network display of cultural products,but also a new social communication ceremony through new digital media,so as to draw closer and mix intentionally art producers and consumers,and to eliminate the distance between them,the difference between roles and identities,finally directly named a new"cultural production and communication method."This article starts with Benjamin’s research which noticing the impact of mechanical reproduction technology on works of art,and in-depth studies the media evolution process from the age of mechanical reproduction to the age of digital reproduction.Digital media art is material,temporal,and spatial.Significant changes have taken place,including their"embedded"features,which have impacted people’s new-type social interactions in the network age,and this article also attempts to reveal the unique creative methods and ontological features of digital duplicate art.
出处
《北京文化创意》
2020年第6期4-9,共6页
Beijing Culture Creativity
关键词
数字复制艺术
嵌入
连接性
数字艺术
digital duplicate art
embedding
connectivity
digital art
作者简介
马向阳,南京传媒学院广播电视学院教授,研究领域为网络社会学和媒介文化
