摘要
随着社会主义市场经济的飞速发展,我国整体城市化进程不断加速,城市形象建设逐渐成为考量城市综合水平的重要指标。地铁作为客流量大、触达率高的媒介传播平台,既是传播城市文化的重要宣传阵地,也是建构城市品牌形象的物质载体。本文从长沙地铁建设现状以及地铁品牌视觉传达着手,简要阐明了近年来长沙地铁整体文化传播与长沙城市文化形象的相辅相成性。以长沙特色地铁站点设计、节点特色地铁广告以及地铁网络媒介平台为主要分析对象,进一步证明地铁独特的整合传播方式对城市文化的文化价值认同宣传与构建的显著作用和优势。并由此创新性地提出长沙地铁BLECTS指标体系,分析地铁站点建设对周边经济文化的影响带动,以期对未来城市品牌形象的深入人心和进一步有效建构提供些许帮助。
With the rapid development of socialist market economy and the acceleration of overall urbanization,urban image construction has gradually become an important index to consider the comprehensive level of a city.As a media communication platform with large passenger flow and high touch rate,subway is not only an important propaganda position to spread urban culture,but also a material carrier to construct a city’s brand image.Starting from the present situation of Changsha subway construction and the visual communication of subway brand,this paper briefly expounds the complementarity between the overall cultural output of Changsha subway and the urban cultural image of Changsha in recent years.Taking Changsha characteristic subway station design,characteristic subway advertisement and subway network media platform as the main objects of analysis,it further proves that the unique integrated communication mode of subway plays a significant role and advantages in the publicity and construction of cultural value identification of urban culture.The BLECTS index system of Changsha Metro is innovatively proposed to analyze the influence of subway station construction on surrounding economy and culture,in the hope of providing suggestions for further effective construction of city brand image in the future and gaining popularity among the public.
出处
《北京文化创意》
2020年第6期50-58,共9页
Beijing Culture Creativity
关键词
地铁
长沙
城市文化
价值认同
媒介平台
subway
Changsha
urban culture
value identity
media platform
作者简介
李艺璇,湖南大学硕士研究生,广告文化传播方向
