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企业新媒体营销现状探析

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摘要 本文研究了企业新媒体营销现状,进行了新媒体营销普及度、重要性及重视程度、使用新媒体营销的种类及目的、新媒体营销的应用结果等多个方面的详细分析,发现企业新媒体营销存在的问题,最后针对这些问题,提出相应建议。
出处 《传媒与教育》 2018年第1H期191-195,共5页 Communication and Education
作者简介 夏超群,中国传媒大学南广学院教师;齐立稳,山东工艺美院教师。
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