摘要
在文化强国战略推进的大环境下,"国风"浪潮愈演愈烈,这使得较多传统文化产业得到了显著发展,汉服便是其中之一。对汉服的发展脉络进行总结会发现其形制、工艺等与纺织有着密切的关系,所以在汉服的现代化包装和营销中,不仅要强调汉服自身特色的体现,更要展现出汉服与纺织的密切关系,由此汉服包装和营销的特色性体现会更加的突出。基于服装产业发展视角对汉服的包装和营销进行分析,结合纺织的多元化发展强调面料、工艺、剪裁等对汉服的影响。文章所分析研究的相关内容,旨在为生产实践提供指导与帮助。
In the context of the promotion of the strategy of cultural power,the tide of"national style"is becoming more and more intense,which makes many traditional cultural industries achieve remarkable development,Hanfu is one of them.Development of hanfu meeting found that textile and the shape,craft and so on have close relations,so in hanfu packaging and marketing of modernization,not only emphasize the embodiment of the hanfu characteristic,should show a hanfu with more closely related to the textile,so,hanfu characteristic of packaging and marketing will be more prominent.This paper analyzes the packaging and marketing of hanfu from the perspective of the development of clothing industry,emphasizes the influence of fabrics,technology and tailoring on hanfu combined with the diversified development of textile.This paper analyzes the contents related to the research,aiming to provide help and guidance for prodution practice.
作者
谢霜
XIE Shuang(Wuxi College of Arts and Technology,College of Fashion Art and Design,Yixing 214206)
出处
《黑龙江纺织》
2021年第3期45-47,共3页
Heilongjiang Textiles
基金
2020年安徽省高等学校人文社会科学教学重点研究项目(项目编号:SK2020A0935)。
关键词
汉服
现代化包装
营销
Hanfu
modern packaging
marketing
作者简介
谢霜(1985-),无锡工艺职业技术学院时尚艺术与设计学院,讲师(博士)。主要研究方向:服装营销、服装陈列及时尚传播。
