摘要
当前,数字经济正在成为重组全球要素资源、重塑全球经济结构、改变全球竞争格局的重要力量。在此背景下,数字经济将从根本上改变时尚产业的生产方式、消费关系和供应链属性。北京市数字经济发展水平全国领先,数字技术正成为推动北京时尚产业高质量发展的关键抓手。本文在分析北京数字经济赋能时尚产业发展的理论研究与实践探索的基础上,对数字经济赋能时尚产业发展进行SWOT分析,提出北京应充分利用新兴数字技术,加快建设时尚智造工厂、智慧时尚商圈、数字化沉浸式时尚消费场景等,推动时尚内容生产流程数字化、时尚创作主体专业化和时尚内容生产工业化,促进时尚产业高质量发展,为北京市加快建设全球数字经济标杆城市和国际消费中心城市提供重要支撑。
At present,the digital economy is becoming a significant force to reorganize global factor resources,reshape the global economic structure,and change the global competition pattern.In this context,the digital economy will fundamentally change the production mode,consumption relationship,and supply chain attributes of the fashion industry.The level of digital economy development in Beijing leads the country,and digital technology is becoming the key to promote the high-quality development of Beijing's fashion industry.Based on the analysis of the theoretical research and practical exploration of Beijing's digital economy empowering the development of the fashion industry,this paper conducts a SWOT analysis of the digital economy empowering the development of the fashion industry.It proposed that Beijing should make full use of emerging digital technologies to speed up the construction of fashion smart manufacturing factories,smart fashion business circles,and digital immersive fashion consumption scenes,etc.,and promote the digitization of fashion content production processes,the professionalization of fashion creation subjects,and the industrialization of fashion content production and promote the high-quality development of the fashion industry.This provides significant support for Beijing to accelerate the construction of a global digital economy benchmark city and an international consumption center city.
出处
《价格理论与实践》
北大核心
2023年第4期190-193,211,共5页
Price:Theory & Practice
关键词
数字经济
数字城市
时尚产业
digital economy
digital city
fashion industry
作者简介
通讯作者:王婧倩
