摘要
本文在地方本科院校应用转型背景下,探讨了商务英语的属性和商务英语专业的应用转型方向,分析了企业和高校在跨境电商人才培养上面临的问题,提出了开展商务英语专业跨境电商方向实践教学体系建设的方法和路径。
In the context of the application transformation of local undergraduate colleges,this paper discusses the attributes of business English and the application transformation direction of business English major,analyzes the problems faced by enterprises and universities in the training of cross-border e-commerce,and proposes the methods and paths for the construction of the practical teaching system of cross-border e-commerce for business English major.
基金
四川旅游学院2017年度校级高等教育人才培养质量和教学改革立项项目.
关键词
商务英语
跨境电商
实践体系
business English
cross-border e-commerce
practice system
