摘要
Contemporary media are a dominant form of communication that empower messengers who influence audience perceptions of the world.Considering the effects of the media and extreme divisions in contemporary social and political discourse in the US,understanding the differences between facts and opinions is of special significance.During an interview with the author,Richard Lanigan(2001)explained the concept of the interpretant and the semiotics of how people learn,and develop codes of behavior.This previously unpublished interview provides comments that help clarify important issues in relation to the media.Focusing on established semiotic principles,this essay explores a basic understanding of recent neurological science that provocatively appears to be consistent with semiotics,and that can be applied to a better understanding of the effects of media.
Contemporary media are a dominant form of communication that empower messengers who influence audience perceptions of the world. Considering the effects of the media and extreme divisions in contemporary social and political discourse in the US, understanding the differences between facts and opinions is of special significance. During an interview with the author, Richard Lanigan(2001) explained the concept of the interpretant and the semiotics of how people learn, and develop codes of behavior. This previously unpublished interview provides comments that help clarify important issues in relation to the media. Focusing on established semiotic principles, this essay explores a basic understanding of recent neurological science that provocatively appears to be consistent with semiotics, and that can be applied to a better understanding of the effects of media.
作者简介
Elliot Gaines(elliot.gaines@wright.edu),Ph.D.,is Professor of Communication at Wright State University in Dayton,Ohio.He is a past President of the Semiotic Society of America,and a Fellow of the International Communicology Institute.His scholarly work is focused on media,culture,communication,and semiotics,and his research appears in a variety of scholarly books,encyclopedias,and journal publications including Semiotica:Journal of the International Association for Semiotic Studies,International Journal for the Semiotics of Law,Journal of Creative Communications(India),The American Journal of Semiotics,Qualitative Inquiry,and Journal of the American Osteopathic Association.Gaines’book,Media Literacy and Semiotics(Palgrave Macmillan 2010),provides an application of semiotics to media entertainment,news,and advertising,offering insight into audiences,identity,time,space,myth,and ideology.Before entering academic life,Gaines worked for more than 20 years in performance,media production,advertising,public relations,and as a music therapist.
