摘要
基于4G网络和移动终端的普及,短视频已经成为互联网传播内容的主力军,其中舞蹈短视频成为短视频平台的主要视频类型之一。本文首先从短视频的发源和内容生产方式深入,以内容为分类标准,将平台内的舞蹈短视频归为六个大类;其次运用5W理论分析舞蹈短视频的现状,即缺乏舞蹈短视频内容把关人、受众被动接受传播内容、多渠道灌入的舞蹈短视频等问题的探究;最后,通过对以上问题的梳理,总结出舞蹈从业者应该从四个方面入手,比如新兴媒介对舞蹈的再创作、借助媒介打破两极壁垒等,从而借助短视频平台对舞蹈艺术进行广泛而有效的传播。
Based on the ubiquity of 4G networks and mobile terminals,video clips have become the main tool for disseminating content on the Internet,and dance videos are getting more popular day by day.This paper f irst discusses the origin of video clips and content production,and classifies dance videos into six categories by content.Second,this paper uses 5W theory to analyze the current issues of dance video clips:the lack of gatekeepers,passive audience acceptance,and multi-channel infusion of dance video clips.Through the above analysis,this paper argues that dance practitioners should improve the production of dance video clips in four ways,such as the re-creation of dance by emerging media and the use of media to break barriers,in order to popularize the dance art on video clip platforms.
出处
《当代舞蹈艺术研究》
2020年第2期76-81,共6页
Contemporary Dance Research
关键词
短视频
5W理论
舞蹈传播
创新
video clips
5W theory
dance promotion
innovation
作者简介
袁梦洁,女,北京舞蹈学院在读硕士研究生。主要研究方向:舞蹈跨文化传播、对外演出贸易。
