摘要
在中国特色社会主义新时代,文化和旅游不断深入融合发展取得明显成效的同时,文化遗产旅游领域也出现了庸俗低俗媚俗、过度娱乐化和抛弃传统、丢掉根本等问题,亟须从文化传播安全维护着眼,探索解决之道。从社会效益的角度看,文化遗产旅游发展的过程就是文化传播安全维护的过程,本文依据传播行为的“5W”模式,从主体、内容、渠道、对象、效果5个维度,构建了文化遗产旅游中的文化传播安全维护框架,为相关实践提供系统指引。
In the new era of socialism with Chinese characteristics,while the continuous in-depth integration and development of culture and tourism of China has achieved remarkable results,there are also some problems in the field of cultural heritage tourism,such as vulgarity,kitsch,excessive entertainment,abandonment of tradition,and loss of fundamentals.Therefore,it is urgent to explore solutions from the point of view that maintains cultural communication security.From the perspective of social utility,the process of cultural heritage tourism development is the process of cultural communication security maintenance..Based on the“5W”model of communication behavior,this paper constructs an analytical framework of cultural communication security maintenance in cultural heritage tourism from five dimensions:subject,content,channel,object and effect,which provides systematic guidance for related practices.
作者
彭泽明
李婷
Peng Zeming;Li Ting
出处
《中国文化产业评论》
2024年第1期81-95,共15页
Commentary on Cultural Industry in China
基金
2022年度国家社科基金艺术学重大项目“国家文化安全战略研究”(22ZD03)的阶段性成果
关键词
文化遗产旅游
文化传播安全
“5W”模式
cultural heritage tourism
cultural communication security
“5W”model
