摘要
二次创作类短视频满足了信息碎片化时代用户快速阅览的诉求,深受年轻群体青睐,但与之而来的侵权问题愈演愈烈。本文调查二次创作类短视频的公众版权意识,研究发现:(1)学历、收入与公众版权保护意识显著正相关,而年龄显著负相关。(2)互联网媒介接触频率能显著提高公民版权保护意识,而传统媒介接触频率无显著相关性。(3)公众的版权保护意识与版权使用行为有时不相吻合,版权付费观念尚未内化为版权使用行为。(4)我国版权保护法律具有模糊性,且版权方维权意识缺乏,增加了版权保护的困难性。
Short videos based on secondary creation meets the rapid browsing demand of users in the era of information fragmentation,and is favored by young groups.However,the infringement problem is becoming more and more serious.This article investigates the public copyright awareness of short videos of second creation.The results show that:(1)Educational level and income level are positively correlated with public awareness of copyright protection,while age is negatively correlated with it remarkably.(2)Internet media contact frequency can significantly improve citizens’awareness of copyright protection,while traditional media contact frequency is not significantly correlated.(3)The public awareness of copyright protection sometimes does not coincide with act of copyright use,and the concept of copyright payment has not been internalized into act of copyright use.(4)The copyright protection law has a certain degree of ambiguity in China,and there is a lack of awareness of copyright protection by copyright owners,which increases the difficulty of copyright protection.
作者
姜照君
任博文
Jiang Zhaojun;Ren Bowen
出处
《文化产业研究》
2020年第3期231-244,共14页
Cultural Industry Research
基金
国家社会科学基金项目“基于广告投放的传媒业生态位竞争实证研究”(项目编号:18BXW104)的阶段性研究成果
关键词
短视频
版权
媒介
Short Videos
Copyright
Media
作者简介
姜照君(1980-),山东龙口人,南京航空航天大学副教授,南京大学长三角文化产业发展研究院研究员,硕士生导师。研究方向为传媒经济研究、文化产业研究;任博文(1996-),上海大学新闻传播学院研究生。研究方向为新闻传播学。
