摘要
“双线会展”利用“互联网+”创新会展业发展模式,随其逐步成熟和被接受给传统会展教育带来新的挑战。以高职会展专业会议运营与管理课程为例,将先进的OBE理念与课程教学深度融合,根据教育利益相关方需求反向设计课程目标,完善课程教学内容、优化课程教学手段、重构课程评价体系,探索符合会展业发展人才需求的应用型课程教学改革路径,推动“互联网+”环境下会展新业态与高职会展教育深度融合。
"Online&Offline exhibition",as an innovative mode of exhibition industry,has brought new challenges to the traditional exhibition education with its gradual maturity and mass acceptance.Taking the course of Conference Operation and Management as an example,this paper explores the application-oriented reform path by integrating OBE concepts in⁃to course teaching in depth,reversely designing course objectives according to different needs of the parties involved in the education,improving course teaching content,optimizing course teaching means,and reconstructing course evaluation system in order to meet the needs for talents of the conference and exhibition industry and promote the deep integration of the new form of exhibition and exhibition industry and education in higher vocational colleges under the"Internet+"envi⁃ronment.
作者
张金凤
ZHANG Jin-feng(School of Communication,Urumqi Vocational University,Urumqi 830002 China)
出处
《乌鲁木齐职业大学学报》
2023年第1期44-48,共5页
Journal of Urumqi Vocational University
基金
乌鲁木齐职业大学校级教改课题“‘双线会展’趋势下基于OBE理念高职会展专业教学改革探索与实践”(课题编号:WZDSJGG22002)
关键词
“双线会展”
OBE理念
会议运营与管理
教学改革
online&offline exhibition
OBE concept
conference operation and management
teaching reform
作者简介
张金凤(1988-),女,新疆焉耆人,乌鲁木齐职业大学讲师,硕士,研究方向:旅游管理、会展旅游。
