摘要
在文旅融合的背景下,乡村旅游创意产品设计研究聚焦于如何通过服务设计的方法和文化创意产品的开发,提升乡村旅游的吸引力和竞争力。通过结合地方文化特色和创新设计理念,可以创造出具有独特价值和深厚文化内涵、增强旅游用户体验的乡村旅游创意产品。通过创新的设计思维和方法,推动乡村旅游产品的创意发展、提升服务质量、促进乡村文化的传承与创新,实现乡村旅游的可持续发展。
In the context of cultural and tourism integration,research on rural tourism creative product design focuses on how to enhance the attractiveness and competitiveness of rural tourism through service design methods and the development of cultural and creative products.By combining local cultural characteristics and innovative design concepts,rural tourism creative products with unique value,profound cultural connotations,and enhanced tourism user experience can be created.Through innovative design thinking and methods,promote the creative development of rural tourism products,improve service quality,promote the inheritance and innovation of rural culture,and achieve sustainable development of rural tourism.
出处
《网印工业》
2024年第2期95-97,共3页
Screen Printing Industry
基金
2022年度重庆市教委科学技术研究计划项目“服务设计理念下的重庆乡村旅游创新研究”(项目编号:KJQN202215202)
重庆市教育科学研究院“十四五”规划课题“融媒体视角下的重庆乡村旅游品牌建设与传播模式研究”(项目编号:K22YG332370)的研究成果
关键词
文旅融合
服务设计
乡村旅游
创意产品
Cultural and tourism integration
Service design
Rural tourism creative
Products
