摘要
This paper explores ambient affiliation within the ASMR community on YouT ube,investigating how values are communed around in YouT ube comments.This community consists of viewers who watch videos designed to elicit an Autonomous Sensory Meridian Response(ASMR),that is,a pleasurable sensory reaction to visual or aural stimuli.The paper focuses on the linguistic resources involved in orienting the ambient audience to the values shared,as couplings of ATTITUDE and IDEATION,in the comments feed.Because most comments do not receive any reply,rather than dialogic affiliation,a framework for analysing communing affiliation,based on Zappavigna and Martin’s(2018)approach to Twitter data,is applied.Three systems of meaning are considered:convoking(mustering community around a coupling),finessing(dialogically positioning a coupling),and promoting(emphasising a coupling).The paper develops these systems in terms of delicacy.The attitudinal component of the couplings is analysed using the Appraisal framework(Martin and White 2005).The dataset explored is the comments feed of the most viewed video on the Gentle Whispering ASMR YouT ube channel,the most popular ASMR channel at the time of writing.
出处
《外国语》
CSSCI
北大核心
2021年第1期21-40,共20页
Journal of Foreign Languages
作者简介
Michele Zappavigna is Associate Professor in the School of Arts and Media at the University of New South Wales.Her major research interest is the discourse of social media and ambient affiliation.Recent books include Searchable Talk:Hashtags and Social Media Metadiscourse(Bloomsbury,2018),Discourse of Twitter and Social Media(Bloomsbury,2012).Recent co-authored books include Discourse and Diversionary Justice(Palgrave,2018),Researching the Language of Social Media(Routledge,2014),Affiliation and Systemic Functional Linguistics:Negotiating Community(Equinox,2021),and Modelling Paralanguage Using Systemic Functional Semiotics(Bloomsbury,2021).
