城市差异视角下的社交媒体用户位置隐私披露研究

Location Privacy Disclosure Behavior of Social Media Users from the Perspective of Urban Differences

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摘要【目的/意义】基于城市差异视角,对社交媒体用户位置隐私披露进行研究,有助于理解用户主动位置隐私披露规律,指导社交媒体及其用户实现基于位置的安全互动。【方法/过程】选取北京、上海、深圳等9个城市共计50239条位置隐私披露微博博文,使用内容分析、情感分析和主题挖掘等方法从用户位置隐私披露特征和用户位置隐私披露文本两方面分析用户位置隐私披露行为。【结果/结论】北京在认证人数、博文影响力和互动性指标上都优于其他城市,地域特色与用户位置隐私披露内容间存在强关联;普通用户进行位置隐私披露多是出于记录和分享美好生活的信息披露动机,其他认证用户则多了商业性质的信息披露动机;大众娱乐型场所属于隐私敏感性较弱地点,用户更易披露此类位置隐私;在疫情的背景下,存在用户进行核酸检测时主动集中披露社区地址和医院类位置隐私信息的现象。【创新/局限】从城市差异视角出发,对社交媒体用户主动位置隐私披露进行探究,本文局限在于仅选择微博进行研究。【Purpose/significance】Based on the perspective of urban differences,the study of social media users'location privacy disclosure is helpful to understand the rules of users'active location privacy disclosure behavior,and guide social media and its users to realize location-based safe interaction.【Method/process】A total of 50239 location-based privacy disclosure microblogs from 9 cities such as Beijing,Shanghai and Shenzhen were selected to analyze users'location-based privacy disclosure behavior from two aspects of users'location-based privacy disclosure characteristics and users'location-based privacy disclosure texts using content analysis,sentiment analysis and topic mining methods.【Result/conclusion】Beijing is superior to other cities in terms of the number of authenticated users,blog influence and interactivity index,and there is a strong correlation between regional characteristics and user location privacy disclosure content.Ordinary users disclose location privacy mainly for the purpose of recording and sharing good life information disclosure motivation,while other authenticated users have more commercial information disclosure motivation.Mass entertainment places have weak privacy sensitivity,and users are more likely to disclose the location privacy of mass entertainment places.In the context of the epidemic,there is a phenomenon that users actively disclose the privacy information of community addresses and hospital locations when conducting nucleic acid tests.【Innovation/limitation】From the perspective of urban differences,this paper explores the active location privacy disclosure behavior of social media users.The limitation of this paper is that only microblog is selected for research.

作者严炜炜王清烨张珺然张敏 YAN Weiwei;WANG Qingye;ZHANG Junran;ZHANG Min(School of Information Management,Wuhan University,Wuhan 430072,China;Center for E-commerce Research and Development,Wuhan University,Wuhan 430072,China)

机构地区武汉大学信息管理学院武汉大学电子商务研究与发展中心

出处《情报科学》 CSSCI 北大核心 2023年第12期110-117,146,共9页 Information Science

基金国家自然科学基金青年项目“群体差异视角下学术社交网络用户交互与合作机制研究”(71904148)

关键词社交媒体隐私披露位置隐私披露文本挖掘城市差异 social media privacy disclosure location privacy disclosure text mining urban differences

分类号 G252.0 [文化科学—图书馆学]

作者简介严炜炜(1987-),男,湖北武汉人,博士,副教授,主要从事用户信息行为研究;王清烨(2000-),女,江苏南通人,硕士研究生,主要从事用户信息行为研究;张珺然(2003-),女,湖北武汉人,本科生,主要从事用户信息行为研究;通讯作者:张敏(1978-),湖北武汉人,博士,教授,主要从事用户信息行为研究,zhangmin@whu.edu.cn。