摘要
信息传播新技术推动着传统媒体大众传播模式向新兴社交平台化传播范式转型;信息产量的增加和传递速率的提高,带来社会知识和信息储备量、质的改变,推动社会认知结构的改变。综合作用下带来自然资源主导的自然景观社会、资本主导的政治经济社会、传播主导的媒介景观社会三大非线性共存社会结构发生全球性重组。由此,中国国际话语权的建构思路可探索从景观社会视角切入,理清媒介、平台和受众的变迁对传播话语权框架和结构的修订规律;从传播场景、传播环境和传播语境三大要素再进一步下探,清晰化传播场景的价值重构性特征,从全新的社会传播视角探索国际话语权的重构路径。
The study suggests a multi-disciplinary and practical path to develop a voice in international discourse that matches with China’s comprehensive national strength and international status,from the perspective of international and intercultural communication.Researchers analyze the cause and effect of the interplay between“natural society”,“political and economic society”and“society of media spectacle”,and suggest that an integrated consideration of communication infrastructure,communication context and communication scene will facilitate the process of establishing a strategic communication system with distinctive Chinese characteristics and improving the influence of international communication,the attraction of Chinese culture,affinity with China’s image,the persuasiveness of Chinese discourse and the ability to guide international public opinion.
作者
姜飞
Fei Jiang(School of International Journalism and Communication Studies,Beijing Foreign Studies University)
出处
《全球传媒学刊》
CSSCI
2023年第4期6-17,共12页
Global Journal of Media Studies
基金
国家社会科学基金重大项目“人类文明新形态话语体系构建与全球传播研究”(项目批准号:22&ZD311)的阶段性研究成果。
关键词
景观社会
话语权
国际传播
传播场景
语境
Society of the Spectacle
Right of Speech
International Communication
Communication Scenario
Context
作者简介
姜飞,北京外国语大学国际新闻与传播学院教授、院长。
