摘要
新闻标题具有表达内容和表明立场的作用,是对新闻的高度概括,是新闻报道的眼睛。随着新闻事业的发展,标题的重要性已让其自身成了一门专业的学问。本文对“标题党”现象进行深刻的探讨,分析“标题党”的标准化治理措施,以达到规范新媒体的传播行为,为新闻媒体更好地改进工作提供宝贵的意见,促进社会的进步。
Headlines have the functions of expressing content and expressing positions,which are high summaries of news and the eyes of news reports.With the development of journalism,the importance of headlines has made itself a professional knowledge.This paper deeply discusses the phenomenon of“Title Party”and analyzes its standardized governance measures,so as to standardize the communication behavior of new media,provide valuable suggestions for news media to better improve their work and promote social progress.
作者
张燕
ZHANG Yan(Inner Mongolia Daily Newspaper,Hohhot 010000,China)
关键词
新媒体
标题党
标准化
治理措施
new media
title party
standardization
governance measures
作者简介
张燕,女,1983年出生,中级编辑,学士,研究方向为新媒体。
