摘要
针对当前我国放心消费和区域一体化发展正朝着全面提升合作层次、拓展合作领域的方向深化,需要推出更务实、更具创新性的举措的情况,本文旨在通过标准化视角分析、研究、构建"一地六县"热心消费中乡村民宿的组织建设、场所设施建设、环境建设等环节的标准体系建设。本文以长三角地区"一地六县"放心消费体系为基础,运用标准化的思想,采用文献查阅、问卷调查等方法开展调查研究并获取统计数据,并借助多项分类Logistic回归模型对乡村民宿放心消费现状进行调研数据分析,以期能在提升消费者满意度的同时,助力形成乡村精神文明建设新风尚,提出有效推动打造"满意消费"长三角品牌,促进经济社会发展的对策建议。
At present,China’s consumption and regional integration are developing towards the overall improvement and expansion of cooperation.More pragmatic and innovative measures are needed The purpose of this paper is to study and construct the standards system of homestay accommodations in the six counties of the Yangtze River Delta,which includes the links of organizational construction,place facility,environment,etc.Based on the the consumption system in the six counties,the paper conducts the research by using the idea of standardization,the methods of literature review,questionnaaire survey and other methods to obtain statistical data.It also uses the regression model to carry out data analysis,so as to improve consumer satisfaction.At last,it puts forward suggestions and measures on creating the Yangtze River Delta brand ofhomestay accommodation,and promoting economic and social development.
作者
黄霁
朱园园
胡锦盈
施佳琳
朱娜
零琼芝
胡玉华
HUANG Ji;ZHU Yuan-yuan;HU Jin-ying;SHI Jia-lin;ZHU Na;LING Qiong-zhi;HU Yu-hua(School of Standardization,China Jiliang University)
出处
《标准科学》
2021年第S01期274-280,共7页
Standard Science
关键词
长三角
区域一体化
标准化
放心消费
乡村民宿点
Yangtze River Delta
regional integration
standardization
satisfactory consumption
homestay accommodation in countryside
作者简介
黄霁,本科;胡玉华,副教授,硕士。
