摘要
互联网的发展为化工塑料产品的销售提供了新的途径。目前依托网络平台,我国的化工塑料产品的销售已经实现了较为全面的网络交易覆盖,不仅为化工塑料企业以及客户提供了更为公平、透明的交易环境,而且有利于化工企业探索新的营销机遇。文章主要从化工塑料产品与网络营销融合入手,对目前化工塑料产品的网络营销模式进行分析,提出问题,探讨优化路径,旨在为我国化工塑料企业互联网营销提供新的思路。
The internet development provides a new way for the sales of chemical plastic products.Currently,relying on the network platform,the sales of chemical plastic products in China has achieved a relatively comprehensive network transaction coverage,not only providing a more fair and transparent trading environment for chemical plastic enterprises and customers,but promoting chemical enterprises to gradually explore new marketing opportunities.This paper mainly starts with the integration of chemical plastic products and online marketing,analyzes the current online marketing mode of chemical plastic products,raises issues,and explores the optimization path,aiming to provide new ideas for the internet marketing of chemical and plastic enterprises in China.
作者
陈琪
Chen Qi(Xianyang Vocational and Technical College,Xianyang 712000,China)
出处
《塑料助剂》
CAS
2023年第2期96-98,102,共4页
Plastics Additives
关键词
化工塑料产品
网络营销
优化路径
chemical plastic products
network marketing
optimization path
