摘要
互联网相关产业及移动通讯等有关技术的发展,促进了020模式及移动支付的快速普及.基于新四大发明之一的移动支付模式,对020电子商务下消费者的消费策略建立演化博弈模型并进行分析,并提出了合理选择商品以降低消费成本、充分利用共享资源和多方努力合作的建议.
The growth of the Internet industry and mobile technology has accelerated the rapid adoption of O2O patterns and mobile payments.Based on the mobile payment model of one of the four new inventions,this paper establishes an evolutionary game model and analyzes the consumption strategies of consumers in O2O e-commerce,and puts forward some Suggestions for rational selection of commodities to reduce consumption cost and make full use of Shared resources and multi-party efforts.
作者
张莹
黄颖利
ZHANG Ying;HUANG Ying-li(Department of Finance,Harbin Institute of Finance,Harbin 150030,China;College of Economics and Management,Northeast Forestry University,Harbin 150010,China)
出处
《数学的实践与认识》
北大核心
2020年第2期48-52,共5页
Mathematics in Practice and Theory
基金
黑龙江省哲学社会科学研究规划项目(17JYE396)
国家社会科学基金资助项目(2572015EC03).
作者简介
通信作者:黄颖利
