摘要
随着社会民众生活形态的转变以及科技的发展,文化创意产业已逐步成为经济建设与发展的重要组成部分。我国各地逐步认识到区域文化创意产业对于地方经济发展的重要性,促进区域文化创意产业的可持续发展成为各地重要的战略目标。广告是文化创意产业的重要组成部分,对于实现区域文化创意产业的可持续发展有着重要影响。高校广告学教育作为广告人才培养的重要载体,其实践教学对于广告行业的发展有着重要影响。基于此,通过对区域文化创意产业的内涵以及发展意义展开讨论,并对高校广告学实践教学中存在的问题进行分析,进而结合教学现状提出改革策略,以期为相关教育工作者提供参考建议。
Along with the change of people’s life style and technological development,cultural and creative industry has been an important part of economic construction and development.Local governments have recognized the importance of the sustainable development of regional cultural and creative industry,then they set the sustainable development as their strategic goal.And Advertising is vital for the realization of the sustainable development.The practical teaching of college advertising is an important carrier of advertising talent training.On this basis,this paper firstly discussed the connotation and development significance of regional cultural and creative industry,then analyzed the problems existing in the practical teaching of advertising courses in colleges,finally proposed reform suggestions combining current teaching situation.
作者
徐君康
XU Jun-kang(Department of Journalism and Communication,School of Humanities and Media,Ningbo University,Ningbo 315211,China)
出处
《山西财经大学学报》
CSSCI
北大核心
2020年第S02期151-154,共4页
Journal of Shanxi University of Finance and Economics
基金
浙江省哲社规划课题/重大招标课题“政务短视频用户参与动力机制及实现路径研究”(20XXJC02ZD)
关键词
区域文化创意产业
可持续发展
广告学
教学改革
regional cultural and creative industry
sustainable development
Advertising
teaching reform
