摘要
市场营销是企业管理经营的主要内容,不但能提升企业的经营能力,使资金快速流转,还能让消费者详细掌握企业的发展变化情况,提高企业的竞争力,为企业树立优质的形象。在新经济时代,企业应紧跟市场变化,改变经济理念,改进经营模式,不断变换营销策略,实现高质量发展。
Marketing is the core of enterprise management,which is crucial for improving enterprise operation ability and accelerating capital flow.Meanwhile,marketing can help consumers grasp enterprises’development,and strengthen enterprises’competitiveness.In the new economy era,enterprises should follow the changes,and improve economic ideas and operation modes,so as to achieve the high-quality development by altering marketing strategy.
作者
王丽琴
WANG Li-qin(School of Economics and Management,Guangdong Open University,Guangzhou 510091,China)
出处
《山西财经大学学报》
CSSCI
北大核心
2024年第S01期136-138,共3页
Journal of Shanxi University of Finance and Economics
关键词
企业市场营销战略
营销理念
营销体系
enterprise marketing strategy
marketing ideas
marketing system
