摘要
市场营销英语是一门语言与商务技能相结合的专业英语。教师应创设与工作需求相一致的真实课堂情景,使学生更高效地胜任涉外职业岗位。职场情景英语教学应当从情景学习的内涵及模式入手,以"任务构建型"的教学模式为依托,结合职业院校校本教材中的交易磋商实例探讨如何在课上模拟工作情景,开展听说教学活动,为其他职业英语课程的改革提供借鉴。
Marketing Management English is a professional English combined language with business skills.It is imperative that teachers should create real class situations in accordance with work requirements to make students be competent in the related marketing posts efficiently.Based on the meanings and models of situation learning and task-created teaching pattern,the paper analyzes how to carry out listening-speaking teaching activities under the imitated working environment according to the chapter"Sales Negotiation"in the school-based textbook,as well as provides some methods to the reforms of other professional English.
作者
彭文婧
杜民荣
Peng Wenjing;Du Minrong(Shanxi Forestry Vocational Technical College,Taiyuan,Shanxi,030009;Shanxi TV University,Taiyuan,Shanxi,030027)
出处
《山西广播电视大学学报》
2019年第3期49-52,共4页
Journal of Shanxi Radio & TV University
关键词
市场营销英语
职业情景
听说教学
Marketing Management English
professional situation
listening and speaking teaching
作者简介
彭文婧(1982—),女,山西山阴人,山西林业职业技术学院,山西大学硕士研究生,讲师;杜民荣(1962—),女,山西临汾人,山西广播电视大学,副教授。
