摘要
主题报道指新闻媒体围绕党和政府的中心工作、重要决策、重大活动以及相关社会热点,而专门组织的具有一定规模的重点报道。重大主题报道具有一定规模;报道时间具有持续性;报道内容引起社会的普遍关注和热议,在一定时期或者阶段内形成较大的传播态势。在党和国家重大会议报道中,可视产品、政论片以及新媒体专题发挥了各自的作用;在春节报道中,VR、AR等技术表达了春节正确的文化内涵;而在"一带一路"报道中,几大典型产品则发挥了特别的作用。
The theme report refers to the news media focusing on the central work of the party and the government,important decisions,major activities and related social hotspots,and special reports of a certain size.Major topic reports have a certain scale;the reporting time is continuous;the contents of the report has aroused widespread concern and heated discussions in society.A large propagation situation is formed in a certain period or stage.In the major conferences of the party and the state,visual products,political films and new media have played their respective roles;in the Spring Festival report,VR,AR and other technologies expressed the correct cultural connotation of the Spring Festival;and reported in the Belt and Road,among them,several typical products have played a special role.
作者
赵淑萍
高明
Zhao Shuping;Gao Ming
出处
《中国新闻传播研究》
2019年第2期19-35,共17页
China Journalism and Communication Journal
基金
“马工程”重大项目《中国特色社会主义新闻传播理论的构建》(项目编号:2015MZD019)的阶段性成果.
关键词
重大主题报道
新媒体
实践
创新
major theme reports
new media
practice
innovation
作者简介
赵淑萍,中国传媒大学电视学院教授;高明,中国传媒大学讲师
