摘要
媒介使用对心理学的影响,是一门跨学科研究。有数据显示,中国老百姓每13分钟就要看一次手机,每天看屏幕将近6小时。目前,抖音用户平均每天的使用时长超过30分钟。因此,一个占据生活大量时间的短视频应用,究竟会不会影响人的幸福感、会有什么样的影响,这些问题的研究与探讨能让我们更加了解今天的媒介化社会。本研究发现:(1)抖音的使用动机有信息动机、娱乐动机、社交动机和表达动机;(2)抖音的主要行为有给短视频点赞、看评论、拍摄创作短视频等,可分为消费行为和生产行为;(3)样本人群使用抖音更多是为了娱乐和获取信息,看短视频、评论等消费行为多于拍摄发布短视频等生产行为;(4)女性的抖音使用时长高于男性且表达动机强于男性;学历越低的用户使用抖音频率越高、时间越长,通过抖音了解信息的动机越强;(5)抖音使用的信息动机、娱乐动机、社交动机和表达动机对生活满意度均有显著正向预测作用;(6)表达动机和使用时长对情感平衡有显著正向预测作用,其中使用时长越长的样本人群越容易产生忧虑、烦躁等负性情感,表达动机越强的样本人群更容易产生愉快、骄傲等正性情感。
The influence of media use on psychology is an interdisciplinary study.Data show that Chinese people watch their mobile phones every 13 minutes,and they watch the screen for nearly 6 hours every day.At present,the average daily use time of Tik Tok users is more than 30 minutes.Therefore,whether or not a short video application which occupies a large amount of time in life will affect people’s well-being and what kind of impact will it have?The research and discussion of these issues will enable us to better understand today’s media society.This study found that:(1)Tik Tok use motivation has information motivation,entertainment motivation,social motivation and expression motivation;(2)Tik Tok’s main behavior is to praise short videos,watch reviews,shoot and create short videos,which can be divided into consumer behavior and production behavior;(3)the sample population use Tik Tok more for entertainment and access to information,more for watching short videos,reviews and other consumer behavior than shoot videos and other production behaviors;(4)Tik Tok use time of women is longer than that of men,and expression motivation is stronger than that of men;users with lower educational background use Tik Tok more frequency and longer time,and their motivation to understand information through Tik Tok is stronger;(5)information motivation,entertainment motivation,social motivation and expression motivation of Tik Tok use have significant positive predictive effect on life satisfaction;(6)expression motivation and use time of Tik Tok have significant positive predictive effect on emotional balance,among which,use time more longer the sample population is,the more likely it is to produce negative emotions such as anxiety and irritability.The stronger the motivation of express is,the more likely it is to produce positive emotions such as pleasure and pride.
作者
张绍刚
陈昊冰
Zhang Shaogang;Chen Haobing
出处
《中国新闻传播研究》
2019年第5期191-206,共16页
China Journalism and Communication Journal
关键词
抖音使用
主观幸福感
使用与满足
Tik Tok use
subjective well-being
use and gratification
作者简介
张绍刚,中国传媒大学电视学院教授;陈昊冰,中央广播电视总台央视财经频道记者
