摘要
信息时代的新媒体产品具有交互性、实时性、大容量等特征,摆脱了传统的线性叙述模式,以非线性叙事得到了受众的认可。在众多新媒体形式中,H5产品具有强互动性和强感官体验性,受到创作者的青睐。就H5产品而言,其本质是融合:在形式方面,H5往往不单独存在,而是和长图、超链接、竖视频结合生产,为非线性叙事创设了开放性的平台;在叙事方面,H5借助电影叙事中的非线性叙述理念,逐渐形成自己的叙事模式。②本文从形式和艺术语态融合的角度出发,梳理了H5产品衍生的叙事模式及不同模式下的受众体验。
In the information age, new media products have the characteristics of interactivity, real-time, large capacity and so on.They get rid of the traditional linear narrative mode and employ the non-linear narrative method that is well recognized by the audience.In many new media forms, H5 products have strong interaction and sensory experience, thus are favored by creators.In terms of H5 products, its essence is integration:in terms of form, H5 often does not exist alone, but combines production with long drawing, hyperlink and vertical video, creating an open platform for non-linear narrative;in terms of narrative, H5 gradually forms its own narrative mode by virtue of non-linear narrative concept in film narrative.From the perspective of the integration of form and artistic voice, this paper combs the narrative mode derived from H5 products and the audience experience under different modes.
作者
郑志亮
刘琦
闫依丹
Zheng Zhiliang;Liu Qi;Yan Yidan
出处
《中国新闻传播研究》
2020年第4期-,共10页
China Journalism and Communication Journal
基金
“新文科建设背景下新闻传播学科人才培养体系与模式创新研究”(课题编号:CUC19ZD014)的阶段性成果
关键词
非线性叙事
跨界载体
叙事模式
梯形模式
交互美学
non-linear narrative
trans-boundary carrier
narrative mode
trapezium mode
interactive aesthetics
作者简介
郑志亮,中国传媒大学电视学院副教授;刘琦,中国传媒大学电视学院硕士生;闫依丹,中国传媒大学电视学院本科生
