摘要
媒介形象的建构,影响着社会对于现实形象的认知。综艺节目中呈现的女性媒介形象,潜移默化中影响着社会对于女性的印象。2020年以来几档女性逆龄综艺节目尝试打破年龄限制,展示女性的多元美与独立价值,歌颂女性的奋斗拼搏,试图构建出更加多元的丰富的女性媒介形象。这种突破由多重因素助推,包含社会发展带来的男女平权、女性力量的崛起、社会压力增加与性别审美多样化等。但是其仍然存在着审美的男性凝视与资本支撑、商业利益的绑架、价值观引导缺失等问题。
The construction of media image affects the social cognition of realistic image.The female media image presented in the variety shows imperceptibly affects the social impression of women.Since 2020,several female anti age variety shows have tried to break the age limit,show women’s diversified beauty and independent value,praise women’s struggle,and try to build a more diversified and rich female media image.This breakthrough may be brought about by multiple factors,such as the possibility of equal rights between men and women given by social development,the rise of women’s power,the increase of social pressure and the dual boost of gender aesthetic diversity.However,there are still some problems,such as aesthetic male gaze and capital support,kidnapping of commercial interests,lack of value guidance and so on.
作者
马梅
梁伟
Ma Mei;Liang Wei
出处
《中国新闻传播研究》
2021年第6期163-177,共15页
China Journalism and Communication Journal
基金
国家社科基金项目“基于乡村振兴战略的主流媒体涉农传播研究”(项目编号:18BXW001)的阶段性成果
关键词
综艺节目
审美
媒介形象
女性力量
男女平等
variety shows
aesthetic
media image
female power
gender equality
作者简介
马梅,安徽师范大学新闻与传播学院副院长、教授、博士生导师;梁伟,天津大学教育学院2021级硕士研究生
