摘要
新冠肺炎疫情爆发后,抗疫题材综艺节目应时而生,形成了嫁接式与原生式这两种主类型,前者实现了品牌电视节目的IP衍生与意义增值,后者则是视听节目“云”录制、轻体量、融合化的新形态。抗疫题材综艺节目有效实现了科学性与艺术性的二元同构,以科学传播向大众补给抗疫知识,以人物塑造与日常叙事进行艺术表达,并且在加强风险治理、促进多样创作、重塑媒介公信、提升受众素养、宣传抗疫精神、激发家国情怀等方面为视听节目的内容生产提供了一定的有益启示。
After the outbreak of COVID-19,TV variety shows on combating COVID-19 emerge at the right time,forming two main types,which are Grafting Type and Native Type.The former realizes IP derivation and meaning appreciation of brand TV shows,while the latter is a new form of cloud.recording,light weight and integration.On the whole,TV variety shows on combating COVID-19 have realized the dual isomorphism of science and art,replenishing anti-epidemic knowledge to the public through scientific communication,and artistic shaping through characterization and daily narration.It provides samples.and experiences for the content production of audio-visual program in strengthening risk management,promoting diversified creation,reshaping media credibility,improving audience literacy,propagating anti-epidemic spirit,and stimulating feelings of family and country.
作者
李珍晖
鲁昱晖
翟春晓
Li Zhenhui;Lu Yuhui;Zhai Chunxiao
出处
《中国新闻传播研究》
2022年第6期45-54,共10页
China Journalism and Communication Journal
基金
2020年度国家广播电视总局部级社科研究特别委托项目“抗疫题材广电艺术作品的生产与传播研究”(GDT2003)的阶段性成果
关键词
综艺节目
抗疫叙述
类型表征
创作内核
经验启示
variety shows
the narrative of combating COVID-19
type representation
creative core
experience and inspiration
作者简介
李珍晖,中国传媒大学经济与管理学院副院长,副研究员,硕士生导师;鲁昱晖,清华大学新闻与传播学院博士生;翟春晓,中国传媒大学经济与管理学院传媒经济学硕士生
