摘要
随着互联网的高速发展,粉丝群体在社交圈层的聚焦和分化下逐渐形成“饭圈”,成为最积极的“产消者”。他们通过丰富的参与行为为自己的偶像助力,在互联网语境下释放内容生产力的同时,也带来了许多负面效应,“饭圈”的社会治理成为急需关注的重要社会话题。粉丝群体的参与行为在网络虚拟身份的遮蔽下出现失范。本文分析了“饭圈”乱象的特征和成因,发现“饭圈”在群体冲突、情感驱动、资本游戏、社会越轨中产生了具有主观性、非理性、隐蔽性的乱象,并进一步提出治理路径,即国家、行业、平台等多方协同共治,斩断资本游戏的幕后黑手,还网络空间风清气正的健康环境。
With the rapid development of the Internet,the fans of idols has gradually formed a“Fanquan”under the focus and differentiation of the social.circle,and has become the most active“prosumer”.They help their idols through a lot of participation behaviors.While releasing content productivity in the Internet context,they also bring many negative effects.The social governance of“Fanquan”has become an important social topic that needs urgent attention.The participation behavior of the fans appears anomie under the cover of the network virtual identity.This paper analyzes the characteristics and causes of the chaos in the“Fanquan”,and finds that the“Fanquan”has generated a subjective,irrational and hidden chaos in the group conflict,emotional drive,capital game and social deviance.This paper further proposes the governance path,which requires the collaborative governance of government,industries,platforms and other parties to cut off those behind the capital game and restore a healthy environment of clean air in cyberspace.
作者
曾祥敏
邢天鋆
Zeng Xiangmin;Xing Tianyun
出处
《中国新闻传播研究》
2022年第6期57-68,共12页
China Journalism and Communication Journal
关键词
粉丝
饭圈乱象
社会治理
fans
chaos of“Fanquan”
social governance
作者简介
曾祥敏,中国传媒大学电视学院教授、博士生导师;邢天鋆,中国传媒大学电视学院2019级广播电视学硕士生
