摘要
对外话语体系的构建是一个庞大的系统工程。本文从相对中观的视角——主流媒体如何建构对外话语体系,去探究对外话语体系的各个子系统及其相互关系。通过梳理话语体系的基本理论架构,着眼于中国新闻事业属性,提出主流媒体对外话语体系的金字塔状三层逻辑架构:基底层为“陈述表达层”,包括中国故事的跨语言、跨文化表述和多元方式表达;中间层为“理论知识层”,表现为对外传播话语的逻辑凝练与规律总结;顶层为“思想价值层”,是优秀中华文化和文明的精神延续。这三重维度由表征及内核、由具体至抽象、由实践到思想,在对外传播中互为掎角之势,支撑着主流媒体对外话语体系机制的运行。
Construction of the international discourse system is a huge systematic project.This paper explores the various subsystems of the international discourse system and their interrelationships from a medium perspective;how the China mainstream media constructs its international discourse system.By combing the basic theoretical structure of the discourse system and focusing on the attributes of Chinese journalism,a pyramid-shaped three-layered and logical architecture of the mainstream media’s international discourse system is proposed:the base is the“statement and expression layer”,including the crosslanguage,cross-cultural expression and multiple expressions of China story;the middle is the“theoretical knowledge layer”,which is expressed as the logical and regular summary of the international communication discourse;the top is the“ideological value layer”,which is the spiritual continuation of fine traditional Chinese culture and civilization.These three dimensions,from representation to core,from concrete to abstract,and from practice to thought,depend on each other in international communication,supporting the operation of the mechanism of the mainstream media’s international discourse system.
作者
曾祥敏
杨丽萍
Zeng Xiangmin;Yang Liping
出处
《中国新闻传播研究》
2023年第3期37-52,共16页
China Journalism and Communication Journal
基金
国家社科基金重点项目“加快新型主流媒体国际传播能力建设研究”(项目编号:22AZD073)的研究成果
中国传媒大学中央高校基本科研业务费专项资金资助项目“网络谣言生态及其治理研究”(项目编号:CUC220D019)的研究成果
关键词
国际传播
主流媒体
话语体系
话语权
中国故事
international communication
mainstream media
discourse system
discourse power
作者简介
曾祥敏,中国传媒大学电视学院教授,博士生导师;杨丽萍,中国传媒大学电视学院广播电视学专业2021级博士研究生
