摘要
媒介发展具有人性化的演进逻辑,从文字传播到声音传播,再到影像传播,表现出媒介门槛越来越低的趋势。而媒介门槛降低似乎又和受众分化构成了反向关系。文字传播和口语传播的结合产生了新的传播方式,就是有声出版,有声出版是口语传播与文字传播差异化结合的产物。对比文字传播和影像传播,有声出版的听众分化程度更高,具体表现在内容、场景与交互三个层面。产生这种现象的根源是文字与口语的差异化,除此之外还有其他因素。有声出版的听众分化导致平台分化,内容的垂直深耕和横向覆盖并存。有声出版在更高层次上把出版和教育紧密地联系在一起,复兴了人类的口语文化。
The development of media has a humanized evolution logic,from Text publishing to Audio publishing,and then to Image publishing,showing a trend of lower and lower threshold of media.However,the lowering of the threshold of media seems to form a reverse relationship with audience differentiation.The combination of text communication and oral communication has produced a new way of communication,which is audio publishing.Audio publishing is the differentiated combination of text communication and oral communication.Compared with text media and video communication,audio publishing has a higher degree of audience differentiation,which is reflected in three aspects:content,scene and interaction.The root cause of this phenomenon is the internal logic of the differentiated combination of text and oral,among other factors.The audience differentiation of audio publishing leads to the platform differentiation,and the vertical cultivation and horizontal coverage of content coexist.Audio publishing has closely linked publishing and education at a higher level,reviving the spoken language culture of mankind.
作者
刘宏
甄珍
Liu Hong;Zhen Zhen
出处
《中国新闻传播研究》
2023年第4期121-134,共14页
China Journalism and Communication Journal
关键词
有声出版
差异化结合
受众分化
受众门槛
audio publishing
differentiated combination
audience differentiation
threshold of media
作者简介
刘宏,中国传媒大学电视学院教授、博士生导师;甄珍,中国传媒大学电视学院硕士研究生
