摘要
视觉文化时代,公共事件的议题构造与社会动员的表征已由“网络造句”转向图像修辞。纵观近年来以熊猫“丫丫”为代表的公共事件,置身于文化语境、现实语境等具体语境中的视觉图像通过提供共时与历时维度的观照,推动指向社会矛盾的公共话语建构。同时,修辞主体主要通过对摄影影像、漫画图像以及拼接图像三种图像符号征用来激发公众的公共参与意识。此外,必须对“视觉转向”下公共修辞实践的潜在风险加以关注。
In the era of visual culture,the representation of issue construction and social mobilization have shifted from sentence-making to image rhetoric.In the public events represented by the Giant Panda Ya Ya,visual images promote the construction of public discourse pointing to social contradictions from a synchro-diachronic perspective.Simultaneously,by using images,cartoons and spliced pictures,the subjects of rhetoric primarily stimulate public awareness of participation,the potential risks of public rhetoric practice in the context of“the visual turn”should be addressed.
出处
《新闻知识》
2023年第6期54-60,95,共8页
News Research
关键词
公共事件
公共修辞
视觉图像
公共话语
潜在风险
public events
public rhetoric
visual images
public discourse
potential risks
作者简介
张坤新,广东技术师范大学,硕士研究生。
