摘要
本文结合Scollon和Scollon(2003)的语码取向理论、Ben⁃Rafael和Ben⁃Rafael(2009)的语言景观构建原则,抽样调查了镇江市的四个代表性区域,解读了镇江市公共空间语言使用现状对语言政策和规划的反映情况和镇江市多语景观对城市国际化发展的体现度。结果表明,镇江市语言景观存在以下问题:顶层设计有待加强,语码使用失准,语码覆盖单一,城市特色不够显著。基于此,本文提出了构建镇江城市语言景观的策略:出台与语言景观建设密切相关的城市规划政策;推进语码使用的整齐规范,并提升双语/多语标牌覆盖率;倡导构建国际化与本土化高度融合的语言景观;参考国际化大都市经验,在语言景观建设中融入“精美”与“智能”元素。
This paper conducts a sample survey of four major regions in Zhenjiang City,and interprets the extent to which the language use in public spaces in Zhenjiang reflects China's language policy and planning and the degree to which the multilingual landscape in Zhenjiang reflects the city's international development from the perspectives of Scollon&Scollon's code orientation theory and Ben⁃Rafael&Ben⁃Rafael's principle of linguistic landscape construction.The results show that the linguistic landscape in Zhenjiang City has the following problems:the absence of top⁃level design,the unstandardized use of linguistic codes,single language coverage and the lack of city characteristics.Therefore,strategies for linguistic landscape construction are proposed,including introducing city planning policies related to linguistic landscape constrction,promoting the orderly and standardized use of linguistic codes and extending the coverage of bilingual/multilingual signage;advocating the construction of linguistic landscape that successfully combines international and local elements;integrating aesthetic elements and intelligent technology into the construction of the linguistic landscape in Zhenjiang City.
出处
《语言政策与语言教育》
2021年第2期16-30,116,共16页
Language Policy & Language Education
基金
2020年镇江市社科应用课题“镇江城市语言景观的现状调查与特色构建”(项目编号:2021SJA2076)
2021年江苏省高校哲学社会科学一般项目“城市语言生态与语言服务研究——以镇江市为例”(项目编号:2020YBL020)的阶段性成果。
关键词
“美丽镇江”
语言景观
城市国际化
城市规划
特色构建
“Exquisite Zhenjiang”
linguistic landscape
city internationalization
city planning
feature construction
作者简介
徐丹,女,江苏大学文学院(语言文化中心)讲师,语言学博士。研究方向:国际中文教育、社会语言学。电子邮箱:16092376G@connect.polyu.hk;任晓霏,女,江苏大学文学院院长、语言文化中心主任,教授,硕士生导师,文学博士。研究方向:国际中文教育、国际汉学传播。电子邮箱:1000002340@ujs.edu.cn.
