摘要
本文梳理了中国在阿拉伯世界书刊发行的三个阶段,即起步期(1950—1965)、快速发展期(1966—1977)、调整转换期(1978—1989)的特点,指出旗帜鲜明的思想价值观传播是中国书刊获得广泛影响的成功经验,而1978年之后对于对外书刊发行经济效益的强调,则等同于放弃了前30年建立的发行网,特别是如何实现国际经济援助与书刊发行对象国的双轮驱动来提升中国世界影响力,值得中国出版"走出去"充分借鉴。
This article sums up the features of Chinese publications distribution in the Arab world in three stages-namely the initial stage(1950-1965),the rapid development stage(1966-1977),and the transition stage(1978-1989),and points out that while the dissemination of clear-cut ideas and values was what was behind the success of Chinese publications having widespread influence there,the stress placed on profits from Chinese publications distributed abroad after 1978 was tantamount to giving up the distribution network built in the previous 30 years.It notes,in particular,that the issue of how to make good use of international economic assistance and the distribution of Chinese publications in target countries as two drivers of Chinese influence in the world is worth full consideration by Chinese publishers going global.
基金
国家社科基金重点项目“毛泽东著作的域外传播研究”【16AZD053】阶段性成果
关键词
中阿关系
经济援助
贸易发行
阿拉伯主义
Sino-Arab relations
economic assistance
trade and distribution
Arabism
作者简介
何明星,北京外国语大学国际新闻与传播学院教授
