摘要
基于UTAUT模型,融合安全因素与隐私因素构建医疗美容APP用户采纳行为模型,进行问卷调查和结构方程验证,结果表明医疗美容APP用户期望绩效与努力期望受社会因素影响,用户实际使用行为受便利条件与使用意愿直接影响,同时受期望绩效、努力期望、社会影响、安全风险与隐私风险间接影响。
Based on UTAUT model,the paper combines security and privacy factors to build user adoption behavior model for medical cosmetic APP,and conducts questionnaire survey and structural equation verification.The results show that users’expected performance and effort expectations of medical cosmetic APP are affected by social factors,while users’actual usage behavior is directly affected by convenience conditions and the willingness to use,and indirectly affected by expected performance,effort expectations,social impact,security risk and privacy risk.
作者
徐训力
夏晨曦
XU Xunli;XIA Chenxi(School of Medicine and Health Management,Huazhong University of Science&Technology,Wuhan 430000,China)
出处
《医学信息学杂志》
CAS
2019年第12期62-66,共5页
Journal of Medical Informatics
作者简介
徐训力,硕士;通讯作者:夏晨曦,博士,讲师。
